GCash: Joining hands with LGBTQIA+ small and micro merchants to create a new future for digital fina

In the Philippines, a land full of vitality and innovation, digital payments are gradually becoming an important force in promoting economic development. As the leading financial super app in the Philippines, GCash is not only committed to building a huge cashless ecosystem, but also actively practicing social responsibility, especially by supporting LGBTQIA+ small and micro businesses (MSMEs) to help them thrive in the wave of the digital economy.

GCash for Business: A solid backing for LGBTQIA+ merchants

In recent years, the LGBTQIA+ community has shown extraordinary creativity and enthusiasm in the entrepreneurial wave in the Philippines. However, this group often faces many challenges in obtaining financial services and loans. To this end, GCash has specially launched the GCash for Business service, which aims to provide LGBTQIA+ small and micro businesses with comprehensive and customized financial support.

Take Michin Saja Coffee Shop as an example. This coffee shop, inherited and developed by LGBTQIA+ entrepreneur Alexis Carlos, has not only become a safe haven for the LGBTQIA+ community, but also achieved steady business expansion with the support of GCash for Business. From daily operations to responding to the challenges of the epidemic, the digital payment solutions and loan services provided by GCash have injected Michin Saja with a steady stream of power.

Digital financial services empower small and micro businesses

GCash for Business provides small and micro businesses with a variety of digital financial services, including but not limited to offline payment options such as Scan to Pay, WebPay, and Funds Disbursement. Through GCash QR codes, merchants can easily implement safe and efficient QR transactions, while enjoying convenient features such as no wallet limit and real-time transaction viewing. In addition, GCash has also integrated credit payment and installment payment tools such as GCredit and GGives, further enriching customers' payment options.

In terms of loan services, GCash has launched loan products such as GLoan and GLoan Sakto through its official lending platform Fuse, covering loan amounts ranging from PHP 100 to PHP 125,000, meeting the diverse funding needs of small and micro businesses. More importantly, the application process for these loan products is simple and fast, and the evaluation criteria are no longer limited to credit history and collateral, but focus more on the merchant's transaction record on the GCash platform, thereby effectively lowering the threshold for LGBTQIA+ merchants to obtain loans.

Building QueeR Market to help the community prosper

In addition to providing digital financial services, GCash is also actively building a platform to promote communication and cooperation among LGBTQIA+ merchants. As an important initiative of GCash for Business, QueeR Market provides LGBTQIA+ merchants with an exclusive space to showcase themselves and expand the market. On QueeR Market, users can easily browse various merchant information that supports LGBTQIA+ employees and customers, and feel the stories and warmth behind them.

CJ Alegre, head of sustainability at GCash, said: "LGBTQIA+ merchants are known for their unique creativity, vitality and enthusiasm, and their prosperity is crucial to the prosperity of the entire community. GCash is committed to being a solid partner in the growth of these merchants, helping them to fly freely in the digital economy by providing non-discriminatory financial services."

Conclusion

With the help of Bifu GCash, more and more LGBTQIA+ small and micro merchants like Michin Saja are blooming in the digital financial ecosystem of the Philippines. In the future, GCash will continue to uphold the philosophy of openness and inclusiveness, work with more LGBTQIA+ merchants to create a better future, and contribute to achieving the Philippines' financial inclusion goals and promoting sustainable economic development.